LOS ANGELES-BASED DESIGNER
BRYAN GARCIA MANZANO
CREATING BRAND EXPERIENCES
IN THE SPORTS AND FITNESS INDUSTRY
Brand Identity Visual Identity Graphic Design
DESIGNER'S BACKGROUND
CSULB
I come from a multidisciplinary art and design background. Recently, I studied Studio Art and Graphic Design at CSU
Long Beach and took inspiring classes that range from ceramics, metals, printmaking, illustrations, graphic design, motion design, advertisement and
user-centered design creating
prototype apps.
LA COMMONS
Previously, I was involved with
LA Commons, a non-profit organization, that creates public art with stories gathered from the community. I had the opportunity to interact with humans of all ages, learn about their stories and find a way to express that information through art.
FREE
During my free time you can catch me working out, spending time with family
or experimenting with design.
Feel free to send a message (info@designsbybgm.com) to chat about design or your favorite workouts.
Thanks for stopping by.
FREQUENTLY ASKED QUESTIONS
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Why design for the Sports and Fitness industries?I chose to design for the Sports and Fitness industries to be able to create a positive impact on people's lives. Helping individuals find motivation, confidence and communities through sports and fitness. Through design we can connect individuals to ideas, brands and communities that bring them joy, create change and improve their lives.
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What is one valuable tip you learned from design classes at CSULB?One valuable tip that I learned from design classes at CSULB would be to check my "KERNING" because that could make or break a design. Kerning helps a word look visually pleasing by fixing the spaces in between the letters/characters.
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What was your favorite project working with LA Commons?My favorite project working with LA Commons would have to be the "Gateway to Greatness: Expo Olympic Pride" celebrating "Olympians of Color," because I was exposed to talented artists, gathered stories from people living in the community, visited the LA84 Foundation and met the two time gold medalist Quincy Watts.
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What's your favorite exercise?My favorite exercise at the moment is incline bench press.
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Where can I find all the amazing brand assets you designed for each project?You can find all the brand assets that I designed for a project at the bottom of the case study. Also, you can see the brand assets in action throughout the case studies.